Open Today! 9:00 AM - 7:00 PM
435 Highway 70 Hickory, NC 28602 (828) 330-6022
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435 Highway 70 , Hickory, NC 28602

Sales: (877)-871-7862

Open Today! 9:00 AM - 7:00 PM

Service: 877-865-6136

Open Today! 7:00 AM - 7:00 PM

Parts: (877)-801-9841

Open Today! 7:00 AM - 7:00 PM

New 2021 Toyota Prius Prime in Hickory, NC

  • Toyota Safety Sense™ 2.0
  • Quad-LED projector headlights
  • Plug-in hybrid powertrain
  • EV Mode

Charge & Power Your DriveInterior highlights of the 2021 Toyota Prius Prime include:

  • 5-passenger seating
  • 60/40 split fold-down rear seats
  • Qi-compatible wireless smartphone charging

Available Trims:


  • LE

    2021 Prius Prime LE

    Starting MSRP*: $28,220*

    • Engine: 1.8-Liter 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER Modes
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 96 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm) Hybrid system net power: 121 hp (90kW)
    • Fuel Economy: 55/53/54 EPA-estimated mileage estimates (hybrid mode mpg city/highway/combined) 2021 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov
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    • View Key Features
    • 2021 Toyota Prius Prime LE

      • Interior Features: Smart-flow climate control system with pollen filtration; Integrated backup camera; 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content (if equipped); 5-passenger seating with 60/40 split fold-down rear seats with center armrest and cup holders; Full Speed Range Dynamic Radar Cruise Control (DRCC); SofTex®-trimmed tilt/telescopic steering wheel with audio, climate, Multi-Information Display (MID) and Bluetooth®105 hands-free phone controls; Digital instrumentation with speedometer, hybrid system power meter, fuel gauge, odometer, current fuel economy, shift-position indicator, EV/hybrid mode indicator, and drive mode indicator; Fabric-trimmed heated front seats with armrests and seatback pockets; 6-way adjustable driver's seat; 4-way adjustable front passenger seat; Soft-touch upper door trim with chrome accent, SofTex®-trimmed82 door armrest area with chrome interior door handles; Smart Key System on driver-side door with Push Button Start; Power windows with auto up/down; Dual sun visors with extenders and illuminated vanity mirrors; Power door locks; Rear center console with armrest, storage compartment and two rear cup/bottle holders; Cargo area lightweight tonneau cover; One front 12V auxiliary power outlet; Rear dome light; Cargo area light; Front door storage pockets with sculpted bottle holders; rear door storage bottle holders; Foot pedal parking brake; Charging cable for standard 120V outlet

      • Exterior Features: Quad-LED projector headlights with auto-off feature; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Patterned acrylic grille overlay with active grille shutter; Exclusive Prius Prime badging; Color-keyed outside door handles; Heated power outside mirrors with folding feature; 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires; Washer-linked variable intermittent windshield wipers; Dual-wave rear glass design; Color-keyed roof-mounted shark-fin antenna; Charge port with illumination and charging indicator light
  • XLE

    2021 Prius Prime XLE

    Starting MSRP*: $30,000*

    • Engine: 1.8-Liter 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER Modes
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
    • Fuel Economy: 55/53/54 EPA-estimated mileage estimates (hybrid mode mpg city/highway/combined) 2021 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov
    • View Inventory
    • View Key Features
    • 2021 Prius Prime XLE

      • Interior Features: Smart-flow climate control system with pollen filtration; Integrated backup camera; 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content (if equipped); 5-passenger seating with 60/40 split fold-down rear seats with center armrest and cup holders; Full Speed Range Dynamic Radar Cruise Control (DRCC); SofTex®-trimmed82 tilt/telescopic steering wheel with audio, climate, Multi-Information Display (MID) and Bluetooth®105 hands-free phone controls; Digital instrumentation with speedometer, hybrid system power meter, fuel gauge, odometer, current fuel economy, shift-position indicator, EV/hybrid mode indicator, and drive mode indicator; SofTex®-trimmed82 heated front seats with armrests and seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; 4-way adjustable front passenger seat; Soft-touch upper door trim with chrome accent, SofTex®-trimmed82 door armrest area with chrome interior door handles; Smart Key System93 on three doors with Push Button Start and remote illuminated entry; Power windows with auto up/down; Dual sun visors with extenders and illuminated vanity mirrors; Power door locks; Rear center console with armrest, storage compartment and two rear cup/bottle holders; Qi-compatible wireless smartphone charging106 with charge indicator light; Cargo area lightweight tonneau cover; One front 12V auxiliary power outlet; Rear dome light; Cargo area light; Front door storage pockets with sculpted bottle holders; rear door storage bottle holders; Foot pedal parking brake; Charging cable for standard 120V outlet
      • Exterior Features: Quad-LED projector headlights with auto on/off feature; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Patterned acrylic grille overlay with active grille shutter; Exclusive Prius Prime badging; Color-keyed outside door handles; Heated power outside mirrors with folding feature; 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires; Washer-linked variable intermittent windshield wipers; Dual-wave rear glass design; Color-keyed roof-mounted shark-fin antenna; Charge port with illumination and charging indicator light; Smart charging cable lock
  • Limited

    2021 Prius Prime Limited

    Starting MSRP*: $34,000*

    • Engine: 1.8-Liter 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER Modes
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
    • Fuel Economy: 55/53/54 EPA-estimated mileage estimates (hybrid mode mpg city/highway/combined) 2021 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov
    • View Inventory
    • View Key Features
    • 2021 Prius Prime Limited

      • Interior Features: Smart-flow climate control system with pollen filtration; Remote A/C System; Predictive Efficient Drive; Integrated backup camera; 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content (if equipped); 5-passenger seating with 60/40 split fold-down rear seats with center armrest and cup holders; Full Speed Range Dynamic Radar Cruise Control (DRCC); SofTex®-trimmed82 tilt/telescopic heated steering wheel with audio, Multi-Information Display (MID) and Bluetooth®105 hands-free phone controls; Digital instrumentation with speedometer, hybrid system power meter, fuel gauge, odometer, current fuel economy, shift-position indicator, EV/hybrid mode indicator, and drive mode indicator; SofTex®-trimmed82 heated front seats with armrests and seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; 4-way adjustable front passenger seat; Soft-touch upper door trim with chrome accent, SofTex®-trimmed82 door armrest area with chrome interior door handles; Smart Key System93 on three doors with Push Button Start and remote illuminated entry; Power windows with auto up/down; Dual sun visors with extenders and illuminated vanity mirrors; Power door locks; Auto-dimming rearview mirror with HomeLink®125 universal transceiver; Rear center console with armrest, storage compartment and two rear cup/bottle holders; Qi-compatible wireless smartphone charging106 with charge indicator light; Cargo area heavy sliding tonneau cover; One front 12V auxiliary power outlet; Rear dome light; Cargo area light; Front door storage pockets with sculpted bottle holders; rear door storage bottle holders; Foot pedal parking brake; Charging cable for standard 120V outlet
      • Exterior Features: Quad-LED projector headlights with auto on/off feature; LED Daytime Running Lights (DRL) with on/off feature; LED fog lights; LED taillights and stop lights; Patterned acrylic grille overlay with active grille shutter; Exclusive Prius Prime badging; Color-keyed outside door handles; Heated power outside mirrors with folding feature; 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires; Rain-sensing variable intermittent windshield wipers; Dual-wave rear glass design; Color-keyed roof-mounted shark-fin antenna; Charge port with illumination and charging indicator light; Smart charging cable lock
*MSRP excludes the Delivery, Processing, and Handling Fee of $955 for Cars (Yaris LB, Yaris Sedan, 86, Corolla, Corolla HB, Camry, Camry HV, Prius LB, Prius c, Prius Prime, Mirai, Avalon, Avalon HV), $1,120 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,395 for Large SUVs (Sequoia, Land Cruiser), and $1,595 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary. Source: Toyota.com
View Disclaimers
Offer Expires 12-05-2050.